Web Development Project Overview

We worked closely with the partners to collect, refine, and structure their content. That meant digging through case studies, process notes, and supporting materials, then shaping them into a narrative that feels true to how Noroof practices architecture. Through multiple iterations and feedback rounds, we built a framework that eases visitors into complex architectural ideas without oversimplifying them.

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The portfolio was reorganized around “Design Challenges,” a system that highlights the constraints Noroof is best known for working within. Navigation was streamlined so visitors can move seamlessly from philosophy to projects to services. On the visual side, we leaned on their strong photography and drawings, designing a layout that keeps the site minimal but charged—letting the work carry the weight.

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The new site creates a clear path for anyone visiting: who Noroof is, how they think, and what they’ve built. Their portfolio is structured in a way that’s easy to explore but still communicates the complexity of their work. Dense content now reads clean, projects are presented with clarity, and their philosophy sits alongside their practice instead of getting buried.

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The redesign also sets them up for the future. The CMS is flexible, so new case studies and research projects can be added without friction. SEO foundations are built in, ensuring their visibility grows over time. Most importantly, the site now reflects their architecture: precise, deliberate, and built to last.

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