ICCS is Mexico's leading trip support and ground handling company, operating six private FBO terminals and serving all 76 airports nationwide. They were migrating from an aging Squarespace site to Webflow and needed far more than a redesign, they needed a fully bilingual platform built from scratch, with custom interactive components, structured content, and an SEO foundation that could compete internationally.
We built a complete bilingual site architecture with 44 indexable pages: 22 English at the root and 22 Spanish at /es-mx/, each with independent content, meta tags, and hreflang implementation. The old site used a translation overlay with zero SEO value; the new structure gives every page its own URL and crawl path. Seven custom interactive embeds were developed for service pages using accordion patterns with SVG bullet icons and responsive behavior. A Leaflet.js interactive airport map plots all 76 ICCS locations across four tiers: owned FBOs, alliance FBOs, offices, and agents, with localized popups for each language. A conditional service request form replaced their old downloadable PDF, and a bilingual careers form replaced a mailto link. Every embed was scoped to avoid Webflow CSS conflicts and built mobile-first.
